/* ─── HERO ─── */
.hero {
    position: relative;
    width: 100%;
    min-height: 100vh;
    min-height: 100dvh;
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    padding: clamp(118px, 15vh, 168px) 24px clamp(74px, 9vh, 118px);
    overflow: hidden;
    background:
        radial-gradient(ellipse 72% 58% at 50% 42%, rgba(79, 122, 244, 0.14), transparent 68%),
        radial-gradient(ellipse 52% 40% at 18% 66%, rgba(29, 232, 181, 0.056), transparent 64%),
        radial-gradient(ellipse 58% 44% at 82% 28%, rgba(192, 64, 230, 0.072), transparent 66%),
        radial-gradient(ellipse 38% 30% at 72% 84%, rgba(79, 122, 244, 0.038), transparent 56%),
        radial-gradient(ellipse 34% 26% at 8% 10%, rgba(192, 64, 230, 0.036), transparent 56%),
        var(--bg);
}

.hero-ambient {
    position: absolute;
    inset: 0;
    pointer-events: none;
    z-index: 0;
    overflow: hidden;
}

.ambient-label {
    position: absolute;
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: 9px;
    font-weight: 500;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: rgba(255, 255, 255, 0.06);
    white-space: nowrap;
}

.hero-content {
    position: relative;
    z-index: 5;
    text-align: center;
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: clamp(16px, 2.4vh, 28px);
    max-width: 900px;
    width: 100%;
}

.hero-headline {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: clamp(36px, 4.2vw, 72px);
    font-weight: 800;
    line-height: 0.98;
    letter-spacing: -0.035em;
    color: var(--white);
    overflow: hidden;
    text-wrap: balance;
}

.hero-line {
    display: block;
    transform: translateY(110%);
    opacity: 0;
}

.gradient-text {
    display: inline-block;
    vertical-align: baseline;
    line-height: inherit;
    color: transparent;
    -webkit-text-fill-color: transparent;
    background:
        linear-gradient(108deg,
            #e040fb 0%,
            #7c3aed 18%,
            #4f7af4 40%,
            #06c7a0 60%,
            #7c3aed 82%,
            #e040fb 100%);
    background-size: 280% 280%;
    background-position: 0% 50%;
    -webkit-background-clip: text;
    background-clip: text;
    animation: gradient-text-shift 8s ease-in-out infinite alternate;
}

@keyframes gradient-text-shift {
    0%   { background-position: 0% 50%; }
    50%  { background-position: 50% 50%; }
    100% { background-position: 100% 50%; }
}

/* dissolve the hero's bottom edge into the growth strip */
.hero::after {
    content: "";
    position: absolute;
    bottom: 0;
    left: 0;
    right: 0;
    height: 120px;
    background: linear-gradient(to bottom, transparent 0%, var(--bg) 100%);
    pointer-events: none;
    z-index: 2;
}

.hero-actions {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 10px;
    flex-wrap: wrap;
    opacity: 0;
    transform: translateY(10px);
}

.btn-primary {
    display: inline-flex;
    align-items: center;
    gap: 14px;
    min-height: 48px;
    padding: 5px 5px 5px 22px;
    background:
        linear-gradient(180deg, rgba(255, 255, 255, 0.98), rgba(232, 234, 245, 0.9));
    color: var(--bg);
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: 13.5px;
    font-weight: 700;
    letter-spacing: -0.01em;
    text-decoration: none;
    border-radius: 999px;
    border: 1px solid rgba(255, 255, 255, 0.64);
    box-shadow:
        inset 0 1px 0 rgba(255, 255, 255, 0.86),
        0 18px 44px rgba(255, 255, 255, 0.08);
    transition: transform 0.52s var(--ease-luxe), box-shadow 0.52s var(--ease-luxe), background 0.52s var(--ease-luxe);
    white-space: nowrap;
}

.btn-primary:active {
    transform: scale(0.98);
}

.btn-icon {
    width: 38px;
    height: 38px;
    border-radius: 50%;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    color: var(--white);
    background: linear-gradient(135deg, #16161d, #07070a);
    box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.12);
    transition: transform 0.52s var(--ease-luxe), background 0.52s var(--ease-luxe);
}

@media (hover: hover) and (pointer: fine) {
    .btn-primary:hover {
        background:
            linear-gradient(180deg, #ffffff, rgba(238, 241, 250, 0.94));
        transform: translateY(-2px);
        box-shadow:
            inset 0 1px 0 rgba(255, 255, 255, 0.9),
            0 26px 60px rgba(255, 255, 255, 0.12);
    }

    .btn-primary:hover .btn-icon {
        transform: translateX(2px) scale(1.04);
    }
}

.btn-secondary {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    min-height: 48px;
    padding: 13px 22px;
    background: rgba(255, 255, 255, 0.045);
    color: rgba(255, 255, 255, 0.65);
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: 13.5px;
    font-weight: 500;
    letter-spacing: -0.01em;
    text-decoration: none;
    border-radius: 999px;
    border: 1px solid rgba(255, 255, 255, 0.105);
    box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.055);
    transition: border-color 0.52s var(--ease-luxe), color 0.52s var(--ease-luxe), transform 0.52s var(--ease-luxe), background 0.52s var(--ease-luxe);
    white-space: nowrap;
}

.btn-secondary:active {
    transform: scale(0.97);
}

@media (hover: hover) and (pointer: fine) {
    .btn-secondary:hover {
        border-color: rgba(255, 255, 255, 0.25);
        background: rgba(255, 255, 255, 0.07);
        color: var(--white);
        transform: translateY(-1px);
    }
}

/* ─── GROWTH TRAJECTORY ─── */
.growth-trajectory {
    position: relative;
    z-index: 4;
    margin-top: clamp(-72px, -5vw, -42px);
    padding: 0 clamp(14px, 2.4vw, 32px) clamp(26px, 4vw, 54px);
    background: var(--bg);
}

.growth-trajectory-shell {
    position: relative;
    width: min(1440px, 100%);
    margin: 0 auto;
    padding: clamp(16px, 2vw, 28px) 0;
}

.growth-trajectory-head {
    position: relative;
    z-index: 2;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 18px;
    margin-bottom: clamp(12px, 1.8vw, 22px);
    padding: 0 clamp(6px, 1vw, 14px);
    font-family: 'Bricolage Grotesque', sans-serif;
}

.growth-trajectory-title,
.growth-trajectory-note {
    line-height: 1;
    text-transform: uppercase;
}

.growth-trajectory-title {
    font-size: clamp(12px, 1vw, 14px);
    font-weight: 700;
    letter-spacing: 0.15em;
    color: rgba(255, 255, 255, 0.82);
}

.growth-trajectory-note {
    font-size: clamp(10px, 0.85vw, 12px);
    font-weight: 600;
    letter-spacing: 0.18em;
    color: rgba(255, 255, 255, 0.36);
}

.growth-chart-frame {
    position: relative;
    overflow: visible;
    padding: clamp(10px, 1.6vw, 20px) clamp(10px, 1.6vw, 20px) clamp(18px, 2vw, 28px);
    border: 1px solid rgba(255, 255, 255, 0.075);
    border-radius: 18px;
    background:
        linear-gradient(180deg, rgba(255, 255, 255, 0.045), rgba(255, 255, 255, 0.018)),
        rgba(255, 255, 255, 0.018);
    box-shadow:
        inset 0 1px 0 rgba(255, 255, 255, 0.075),
        0 22px 80px rgba(0, 0, 0, 0.28);
}

.growth-chart {
    display: block;
    width: 100%;
    height: clamp(220px, 25vw, 350px);
}

.growth-grid path {
    fill: none;
    stroke: rgba(255, 255, 255, 0.09);
    stroke-width: 1;
    stroke-dasharray: 2 14;
    stroke-linecap: round;
}

.growth-area {
    fill: url(#growthArea);
}

.growth-path {
    fill: none;
    stroke-linecap: round;
    stroke-linejoin: round;
}

.growth-path-halo {
    stroke: rgba(79, 122, 244, 0.24);
    stroke-width: 18;
}

.growth-path-line {
    stroke: url(#growthStroke);
    stroke-width: 5;
}

.growth-point {
    fill: var(--bg);
    stroke: var(--teal);
    stroke-width: 3;
}

.growth-point-end {
    fill: var(--pink);
    stroke: rgba(255, 255, 255, 0.92);
}

.growth-axis {
    position: absolute;
    left: calc(64 / 1200 * 100%);
    right: 0;
    bottom: clamp(4px, 0.6vw, 8px);
    display: flex;
    justify-content: space-between;
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: clamp(9px, 0.72vw, 11px);
    font-weight: 600;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: rgba(255, 255, 255, 0.34);
}

.growth-axis span:last-child {
    color: rgba(255, 255, 255, 0.62);
}

/* ── Chart axes (SVG elements) ── */
.growth-axis-line {
    fill: none;
    stroke: rgba(255, 255, 255, 0.2);
    stroke-width: 1;
}

.growth-axis-tick {
    fill: none;
    stroke: rgba(255, 255, 255, 0.2);
    stroke-width: 1;
}

.growth-y-label {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: 15px;
    font-weight: 600;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    fill: rgba(255, 255, 255, 0.26);
    text-anchor: end;
    dominant-baseline: middle;
}

/* ── Growth Cards — absolutely positioned in .hero ── */
.growth-card {
    position: absolute;
    background:
        linear-gradient(158deg, rgba(255, 255, 255, 0.085) 0%, rgba(255, 255, 255, 0.02) 65%),
        rgba(8, 8, 11, 0.94);
    border: 1px solid rgba(255, 255, 255, 0.115);
    border-radius: 14px;
    padding: 15px 17px;
    box-shadow:
        inset 0 1px 0 rgba(255, 255, 255, 0.1),
        0 2px 4px rgba(0, 0, 0, 0.18),
        0 12px 32px rgba(0, 0, 0, 0.38),
        0 32px 72px rgba(0, 0, 0, 0.44);
    backdrop-filter: blur(18px) saturate(140%);
    -webkit-backdrop-filter: blur(18px) saturate(140%);
    opacity: 0;
}

.card-label {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: 8px;
    font-weight: 600;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: rgba(255, 255, 255, 0.28);
    margin-bottom: 9px;
    display: flex;
    align-items: center;
    gap: 6px;
}

.card-dot {
    display: block;
    width: 4px;
    height: 4px;
    border-radius: 50%;
    flex-shrink: 0;
}

.card-title {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: 13.5px;
    font-weight: 700;
    color: var(--white);
    letter-spacing: -0.025em;
    line-height: 1.2;
    margin-bottom: 10px;
}

/* Metric layout */
.metric-grid {
    display: flex;
    gap: 14px;
    align-items: flex-start;
}

.metric-item {
    display: flex;
    flex-direction: column;
    gap: 1px;
}

.metric-key {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: 7.5px;
    font-weight: 500;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: rgba(255, 255, 255, 0.26);
}

.metric-val {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: 19px;
    font-weight: 700;
    letter-spacing: -0.04em;
    color: var(--white);
    line-height: 1.1;
}

.metric-delta {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: 8.5px;
    font-weight: 600;
    color: var(--teal);
}

.metric-delta.neg { color: #e8501d; }

/* Mini SVG chart */
.mini-chart {
    display: block;
    width: 100%;
    margin-top: 8px;
    overflow: visible;
}

/* Funnel bars */
.funnel-bars {
    display: flex;
    align-items: flex-end;
    gap: 3px;
    height: 44px;
    margin-top: 10px;
}

.f-bar {
    flex: 1;
    border-radius: 3px 3px 0 0;
    min-height: 4px;
}

/* A/B rows */
.ab-rows {
    display: flex;
    flex-direction: column;
    gap: 8px;
    margin-top: 6px;
}

.ab-row {
    display: flex;
    flex-direction: column;
    gap: 3px;
}

.ab-header {
    display: flex;
    justify-content: space-between;
    align-items: center;
}

.ab-name {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: 8.5px;
    font-weight: 600;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: rgba(255, 255, 255, 0.32);
}

.ab-rate {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: 11px;
    font-weight: 700;
    letter-spacing: -0.02em;
    color: var(--white);
}

.ab-rate.winner { color: var(--teal); }

.ab-track {
    height: 3px;
    border-radius: 2px;
    background: rgba(255, 255, 255, 0.06);
    overflow: hidden;
}

.ab-fill {
    height: 100%;
    border-radius: 2px;
    background: rgba(79, 122, 244, 0.55);
}

.ab-fill.winner { background: var(--teal); }

/* Event list */
.event-list {
    display: flex;
    flex-direction: column;
    gap: 8px;
    margin-top: 8px;
}

.event-row {
    display: flex;
    align-items: center;
    gap: 8px;
}

.event-dot {
    width: 5px;
    height: 5px;
    border-radius: 50%;
    flex-shrink: 0;
}

.event-name {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: 11px;
    font-weight: 500;
    color: rgba(255, 255, 255, 0.55);
    flex: 1;
}

.event-val {
    font-family: 'Bricolage Grotesque', sans-serif;
    font-size: 11.5px;
    font-weight: 700;
    letter-spacing: -0.025em;
    color: var(--white);
}

/* Card positions — anchored to headline edges via calc(50% ± offset) */
/* Headline is max-width:740px → edges sit at 50% ± 370px               */
/* Cards sit just outside those edges, slightly overlapping the box      */
/* (centered text never fills the full 740px, so actual text is safe)    */
.card-strategy    { width: 202px; top: 22%;    left: calc(50% - 570px); }
.card-creative    { width: 194px; bottom: 22%; left: calc(50% - 558px); }
.card-data        { width: 206px; top: 17%;    left: calc(50% + 390px); }
.card-measurement { width: 200px; top: 46%;    left: calc(50% + 440px); }
.card-paid        { width: 218px; bottom: 20%; left: calc(50% + 420px); }

.logo-cloud-section {
    position: relative;
    background: var(--bg);
    margin-top: clamp(-58px, -4vw, -34px);
    padding: clamp(14px, 1.8vw, 26px) 0;
    overflow: hidden;
    z-index: 5;
}

.logo-cloud-section::before {
    content: none;
}

.logo-cloud {
    position: relative;
    width: 100%;
    margin: 0 auto;
    font-family: 'Bricolage Grotesque', 'Plus Jakarta Sans', sans-serif;
}

.logo-slider {
    position: relative;
    overflow: hidden;
    min-height: clamp(176px, 18vw, 238px);
    padding: 0;
    display: flex;
    align-items: center;
    mask-image: linear-gradient(to right, transparent, black 8%, black 92%, transparent);
    -webkit-mask-image: linear-gradient(to right, transparent, black 8%, black 92%, transparent);
}

.logo-slider::before,
.logo-slider::after {
    content: none;
}

.logo-track {
    display: flex;
    width: max-content;
    gap: clamp(72px, 8vw, 132px);
    align-items: center;
    padding-left: clamp(44px, 6vw, 94px);
    animation: logoMarquee 38s linear infinite paused;
    will-change: transform;
    transform: translate3d(0, 0, 0);
    backface-visibility: hidden;
}

.logo-cloud-section.is-visible .logo-track {
    animation-play-state: running;
}

.logo-item {
    flex: 0 0 auto;
    width: auto;
    height: clamp(168px, 17.5vw, 249px);
    display: flex;
    align-items: center;
    justify-content: center;
    padding: 0;
    opacity: 0.86;
    filter: brightness(0) invert(1);
    transition: opacity 0.28s ease-out, filter 0.28s ease-out, transform 0.24s var(--ease-out);
}

@media (hover: hover) and (pointer: fine) {
    .logo-item:hover {
        opacity: 1;
        filter: brightness(0) invert(1);
        transform: translateY(-1px);
    }
}

.logo-item img {
    display: block;
    width: auto;
    max-width: clamp(420px, 43.75vw, 683px);
    max-height: clamp(151px, 15.75vw, 224px);
    object-fit: contain;
    pointer-events: none;
    user-select: none;
}

.logo-item--boost {
    height: clamp(207px, 21vw, 291px);
}

.logo-item--boost img {
    max-width: clamp(543px, 56vw, 875px);
    max-height: clamp(193px, 19.25vw, 273px);
}

.logo-item--publicis {
    margin-right: clamp(-58px, -3.7vw, -34px);
}

.logo-item--publicis img {
    transform: scale(1.18);
    transform-origin: 50% 50%;
}

.logo-item--hmc {
    margin-left: clamp(-86px, -5.4vw, -48px);
}

@media (max-width: 1100px) {
    body > nav {
        width: calc(100vw - 34px);
    }

    .nav-links a {
        padding: 8px 10px;
        font-size: 12px;
    }
}

@media (max-width: 740px) {
    body > nav {
        top: 14px;
        padding: 7px 8px 7px 13px;
    }

    .logo img {
        height: 32px;
    }

    .nav-links {
        display: none;
    }

    .cta {
        min-height: 38px;
        padding: 3px 4px 3px 12px;
        font-size: 12px;
    }

    .cta-circle {
        width: 30px;
        height: 30px;
    }

    .logo-cloud-section {
        margin-top: -28px;
        padding: 12px 0;
    }

    .logo-slider {
        min-height: 156px;
    }

    .logo-track {
        gap: 54px;
        padding-left: 28px;
        animation-duration: 34s;
    }

    .logo-item {
        height: 147px;
    }

    .logo-item img {
        max-width: 385px;
        max-height: 137px;
    }

    .logo-item--boost {
        height: 182px;
    }

    .logo-item--boost img {
        max-width: 473px;
        max-height: 175px;
    }

    .logo-item--publicis {
        margin-right: -28px;
    }

    .logo-item--hmc {
        margin-left: -44px;
    }
}

@keyframes logoMarquee {
    from { transform: translateX(0); }
    to { transform: translateX(-50%); }
}