01
What are cookies
Cookies are small text files placed on your device when you visit a website. They're widely used to make websites work, work more efficiently, and to provide information to the site owner. This policy explains how MSMC Limited Ltd, trading as Performore, uses cookies on performore.co (the "Site").
02
How we use cookies
performore.co uses cookies and similar technologies for a few purposes: to support essential functionality such as booking a call with us and loading our typography correctly, and — through Google Tag Manager — to understand how the Site is used and to measure the performance of our advertising with analytics and advertising partners such as Google Analytics, Google Ads, Meta, LinkedIn, Reddit and Microsoft (Bing) Ads.
03
Types of cookies we use
| Category |
Purpose |
Example |
| Strictly necessary |
Required for the Site to function correctly |
Session and security cookies set by your browser |
| Functional |
Enable enhanced functionality, such as scheduling a call |
Cookies set by Cal.com when you use our booking widget |
| Content delivery |
Load fonts and script libraries reliably |
Requests to Google Fonts and the jsDelivr CDN |
| Analytics |
Understand how visitors use the Site so we can improve it |
Google Analytics, deployed via Google Tag Manager |
| Advertising / targeting |
Measure and improve the performance of our advertising, and, where applicable, show more relevant ads |
Google Ads, Meta, LinkedIn, Reddit and Microsoft (Bing) Ads tags, deployed via Google Tag Manager |
Where required by law, we will ask for your consent before non-essential analytics or advertising cookies are set.
04
Third-party cookies
Some cookies are placed by third-party services embedded in our Site, via Google Tag Manager (GTM) — a tag management system that loads the tags below on our behalf:
- Cal.com — powers our call-booking widget and may set cookies to remember your scheduling preferences and prevent abuse.
- Google Fonts — used to display our typography; loading fonts may involve a connection to Google's servers.
- jsDelivr (CDN) — delivers script libraries, such as GSAP, that power animations on the Site.
- Google Analytics — measures Site traffic and usage.
- Google Ads — measures the performance of our Google advertising.
- Meta (Facebook/Instagram) Pixel — measures the performance of our Meta advertising.
- LinkedIn Insight Tag — measures the performance of our LinkedIn advertising.
- Reddit Pixel — measures the performance of our Reddit advertising.
- Microsoft (Bing) Ads / UET — measures the performance of our Microsoft advertising.
These providers act independently, and their use of cookies is governed by their own privacy and cookie policies. We may add or remove tags from Google Tag Manager over time as our marketing and analytics setup evolves; this policy is kept up to date to reflect what's actually running on the Site.
05
Managing cookies
Most browsers let you control cookies through their settings, including blocking or deleting them. Because some cookies are required for core functionality — such as booking a call — disabling them may affect how parts of the Site work. You can manage cookie settings in your browser:
Opting out of analytics and advertising cookies specifically
You can also manage or opt out of tracking directly with our analytics and advertising partners:
06
Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal reasons. Any changes will be posted on this page with an updated "last updated" date.
07
Contact us
If you have questions about this Cookie Policy, email us at hello@performore.co.
MSMC Limited Ltd, trading as Performore — company number 16695823, registered in England.