Services 05 · SEO & GEO

Be the answer, not just another result.

Search stopped being ten blue links. We build the technical foundation, content structure and authority signals that rank you in Google — and get you quoted by the assistants people now ask instead.

Book the audit call See the four tiers

You don't need more rankings. You need to be the source the answer comes from.

Four tiers. Pick your altitude.

The same discipline runs through all four. What changes is how much of the work sits with your team — and how much sits with ours.

TIER 01 One-off

Search Audit

The complete diagnostic, delivered once. Everything that's holding your search visibility back, ranked by what it costs you to leave broken.

  • Technical audit — crawl, indexation, speed, Core Web Vitals
  • On-page audit — titles, structure, internal links, cannibalisation
  • Competitor and gap analysis
  • Recommended content structure
  • Opening content ideas for the blog, where it's relevant
What we own Diagnosis

Who it's for Startups, small teams and solopreneurs who need a starting point, not a retainer.

TIER 02 Monthly · guided

Consultancy

Guided, not managed. A senior specialist sets the direction each month and stays reachable in between. You get the thinking. Your team ships it.

  • Monthly planning session on a fixed cadence
  • A ranked priority list for the month ahead
  • Direct access for the decisions between sessions
  • Reviews of what your team shipped, before it costs you
What we own Strategy

Who it's for In-house teams who can execute perfectly well — with an expert behind them.

TIER 03 Monthly · built with you

Deliverables Plus

When you need output, not just recommendations. The strategy comes with the work attached — specs, pages and content, all ready to implement.

  • Everything in Consultancy
  • Technical fix specifications, written for your developers
  • On-page optimisation, page by page
  • Content briefs and finished articles, ready to publish
  • Schema and entity markup, drafted for you
What we own Strategy + assets

Who it's for Scaled businesses that want the strategy and the assets, and are happy to implement.

TIER 04 Monthly · full ownership

Governance

We take the whole programme. Strategy through to reporting, with accountability for the result — not just for the recommendation.

  • Everything in Deliverables Plus
  • Ongoing reporting and performance monitoring
  • Implementation oversight, so fixes actually get shipped
  • Direct execution where that's faster than briefing it out
  • Content creation — written, optimised and published
What we own The programme

Who it's for Scaled businesses ready to grow search further with minimal in-house lift.

Start at any tier. Most accounts begin with the audit and move up once the first fixes have paid for themselves.

Two audiences now. One programme.

People still search. They also ask. The work that earns a ranking and the work that earns a citation overlap — but they are not the same job, so we run both.

SEO · Classic search

Earning the ranking

The fundamentals still decide who shows up. Most sites lose here long before content is the problem.

Crawl & indexation

If a page can't be reached or stored, nothing after it matters.

Speed & Core Web Vitals

Performance work that survives contact with a real codebase.

On-page optimisation

Titles, headings and intent match, fixed page by page.

Topical structure

Clusters and internal links that pass authority where it earns most.

Competitor gap

The demand your category captures and you currently don't.

GEO · Answer engines

Earning the citation

Assistants summarise instead of listing. Being on page one means nothing if the answer names someone else.

Entity & schema markup

Machines read structure before they read prose. We give them both.

Answer-shaped content

Pages written to be extracted cleanly, not just read start to finish.

Citable evidence

Original data and specific claims — the things a model has reason to quote.

Mention footprint

Where your brand is described off-site shapes how it gets described back.

Visibility tracking

We monitor the prompts that matter and whether you're named in the reply.

Audit first. Opinions later.

Phase 01 — Diagnose Weeks 1–2

Find what's blocking you

A full crawl, an on-page pass and a competitor gap analysis. Every issue gets ranked by impact, not by how easy it is to fix — and you get the baseline every later result is measured against.

Technical crawl On-page audit Competitor gap
Phase 02 — Architect Weeks 3–4

Decide what to build

Content structure, the topics worth owning and the prompts worth being named in. The output is a priority list your team can start on Monday, not a hundred-page deck.

Content structure Keyword & prompt map Priority list
Phase 03 — Ship Weeks 5–10

Get it published

Fixes go to the developers as specifications, pages get optimised in order of value, and content goes out on a cadence. How much of that we do ourselves depends on the tier you're on.

Fix specs Optimised pages Briefs & articles
Phase 04 — Compound Ongoing

Let authority build

Search pays back slowly and then all at once. We report on what moved, track whether the assistants started naming you, and re-cut the plan each quarter against what the data actually says.

Monthly reporting Citation tracking Next-quarter plan
Ready when you are

Start with the audit.

One call to walk through where your search visibility stands today — what's ranking, what's broken and what we'd fix first. If it's not a fit, you keep the notes.

Book a call
Mor Sofer, founder of Performore
Audit Consultancy Deliverables Governance